Sales & Marketing

This course introduces learners to the fundamentals of sales and marketing and how businesses attract, persuade, and retain customers. It focuses on understanding customer needs, market research, product positioning, branding, pricing, promotion, and selling techniques. Learners will explore both traditional and digital marketing strategies, as well as effective sales communication and customer engagement. The course also emphasizes relationship building, ethical marketing practices, and performance evaluation. By the end of the course, learners will be able to develop basic marketing strategies and apply effective sales techniques in real business situations.